Rustico makes something that sounds almost contradictory: kosher Neapolitan pizza, wood fired, dough fermented for a day and a half, in the middle of Vienna's 2nd district. My job was to build a site that took that contradiction and made it feel obvious.
The brief
Rustico needed a home online that matched what was happening in the kitchen. Real Neapolitan technique, real kosher standards, and zero compromise on taste in either direction. The audience is specific: Vienna's culinary minded crowd who also keep kosher, people who know what a proper Neapolitan crust should look like and won't settle for less just because the ingredient list has constraints. The site had to speak German, feel warm rather than corporate, and put the food front and center without turning into a generic restaurant template.
What I built
I built the site in Webflow with custom CSS layered on top, which gave me the control to move away from Webflow's default visual language entirely. Restaurant sites live or die on rhythm: how the eye moves from a hero shot to the story to the menu to a way to book or order. I structured the page around that flow, leading with the promise (fresh pasta, fresh pizza, kosher, no compromise) and backing it up immediately with the details that make it credible: the wood fired oven, the 24 to 36 hour fermentation, the neighborhood it sits in.
Typography and spacing did most of the heavy lifting. I kept the palette warm and the layout clean, avoiding busy backgrounds or heavy imagery treatments so the actual food photography stays the focus. Custom CSS let me fine tune things Webflow doesn't give you out of the box: consistent vertical rhythm across sections, hover states that feel intentional rather than default, and responsive behavior that holds up on mobile, since most people find a neighborhood pizzeria on their phone first.
Everything is in German, written and structured for how a Viennese audience actually reads a restaurant site: quick trust signals up top, deeper story further down, practical info (location, hours, contact) never more than a scroll away.
The result
Rustico now has a site that reads exactly like the pizza tastes: honest, a little bit rustic, made with care. It doesn't try to be flashy. It gives a niche but loyal audience the confidence that a kosher Neapolitan pizzeria in the 2nd district is worth the trip, and it does that with a design language that feels native to Vienna rather than imported from a template library.