Coca-Cola x UEFA Euro 2024 is a graphic design campaign I worked on that ended up displayed across Croatian airports, large-format visuals meant to catch a traveler mid-stride and make them feel the tournament before they've even landed anywhere near it.
The brief
Coca-Cola's brand identity is one of the most recognizable in the world, and Euro 2024 carries its own visual energy, national colors, crowds, the tension of a tournament. The brief was to merge the two without either one swallowing the other, keep Coca-Cola unmistakably Coca-Cola while making the work feel like it belonged to the tournament, not just a logo dropped next to a football. And it had to work at airport scale, seen from a distance, walked past at speed, understood in under a second.
What I built
The work was built in Adobe Photoshop and Illustrator, moving between raster compositing for the photographic energy, crowds, motion, that football energy, and vector work for the clean brand elements that needed to stay crisp at any size. Large-format print doesn't forgive sloppy vector work the way a screen does, so anything that was going on a wall-sized panel had to be built clean from the start, not scaled up and hoped for.
The concept leaned on Coca-Cola's own visual language, its red, its script, its sense of shared celebration, and let Euro 2024 supply the energy on top: the crowd, the color, the competitive charge of a tournament summer. Getting that balance right meant a lot of the work was restraint, knowing when a football graphic needed to sit back and let the Coca-Cola identity carry the frame, and when the reverse was true.
The result
The campaign ran across Croatian airports, the kind of placement where the work has to compete with real architecture, real foot traffic, and real distraction, and still land its message in a glance. It's a different kind of case study than a website, no live URL to point to, but the brief was the same one every piece of design work answers: does it do its job the moment someone actually sees it.